The challenge was to build a comprehensive experience that allowed users to search for, compare, explore, and make offers on properties, while maintaining clarity despite the volume of information, filters, and statuses involved.
Experience Architecture
Here, I would show an overview from Figma and say:
I designed the experience by taking into account the key stages of the real estate journey: Home → Search → Results → Property Details → Offer.
The search system was designed to allow for a progressive exploration of the inventory, combining location, property type, and specific features.
To facilitate comparison, I structured the listing cards around key information—such as price, location, features, and benefits—while incorporating various status indicators and levels of prominence.
I also designed a map-based search experience that allows users to explore properties directly on the map, select multiple zones, and refine results without losing the spatial context.
I organized the content using a progressive hierarchy to prioritize the image gallery, price, key features, location, associated costs, and contact actions, while keeping secondary information accessible as the user proceeds.
In addition to the discovery experience, I designed the workflow to enable users to submit an offer directly on a property.
The process had to accommodate two types of buyers—individuals and corporate entities—each with specific information needs, validation steps, and requirements.
The solution organizes data collection progressively, handles error states and scenarios where no offers are available, and adapts the form based on the buyer's profile.
