Product Designer (Intern)

• I led the end-to-end UX design for critical credit flows (Trust Deposits), defining the information architecture for approval, analysis, and rejection states.

  
  

• I redesigned the onboarding flow by consolidating financial qualification screens, significantly reducing friction and perceived effort during registration.

  
  

• I designed growth-oriented UX/UI strategies using nudges and CTAs at key journey touchpoints, contributing to the reactivation of the referral (MGM) system.

  
  

• I designed the digital experience for customers facing asset seizures, replacing manual processes with an automated solution that ensured traceability, legal compliance, and an empathetic approach.

  
  

• I optimized the PSE payment flow by eliminating redundant fields, notably speeding up transaction times.

  
  

• I defined the content and conversational design strategy for sensitive financial flows, reducing user anxiety.

  
  

• I implemented scalable web components (calculators, social proof) and brand templates for the migration and redesign of the Nu Colombia website.

  
  

• I collaborated closely with engineering and stakeholders to ensure solutions were technically viable and scalable.